Top-tier, luxury copywriting need not go over the top. In my book, intrusive ideas and clever (not too clever) concepts are more persuasive than reckless exaggeration and a string of fabulous, awesome, amazing superlatives.
Writing for high-end hotels, resorts, residential developments and assorted premium products, I create compelling copy based on clear propositions.
I take a campaigning approach, refined during 25 years as a writer and
Creative Director at leading London advertising agencies, followed by
20 years as an independent consultant.
Aiming for good-humoured originality, I pass on my enthusiasm for the product and my carefully-researched appreciation of its benefits.
Writing advertisements, brochures, coffee-table books and websites, I capture and communicate the joy that experiencing the client’s product brings.